Beyond self-actualization.

"Maslow's Hierarchy of Needs" is a diagram etched in the minds of most business and social science majors and many practitioners. It is much like a mantra and has been widely accepted, though initially it was not empirically tested. In a Theory of Hunzan Motivation (Maslow, 1943) A. H. Maslow postulated that only needs not yet satisfied influence human behavior. The theory also predicted that when needs are satisfied, they are no longer motivators. The hierarchy starts with physiological needs and moves upward in a pyramidal shape to safety and security, social activity (or love and belonging), to esteem (or ego), and finally to self-actualization. Most of us inferred that selfactualization with an emphasis on the self was the end of the line, the highest need one could satisfy.